Pricing
One membership. Public prices.
The system is booking software on a monthly membership with two plans, covering online booking and appointment scheduling. Websites, programming and marketing are separate projects with public starting prices and a fixed written quote.
Membership
The back office, by the month.
Start with 7 days of Complete, no card needed. Both plans include your advisor and support.
-
Essential
49 CAD per month or 490 CAD a year, 2 months free Paid yearly, this comes to CAD 40.83 a month. You save CAD 98 a year compared with paying monthly. -
Complete
99 CAD per month or 990 CAD a year, 2 months free Paid yearly, this comes to CAD 82.50 a month. You save CAD 198 a year compared with paying monthly.
| Feature | Essential | Complete |
|---|---|---|
| Online booking and calendar | Included | Included |
| Email reminders | Included | Included |
| Clients | Included | Included |
| Client portal | Included | Included |
| Intake and consent forms | Included | Included |
| Requests | Included | Included |
| Email templates | Included | Included |
| Support with an advisor | Included | Included |
| Written quotes | Not included | Included |
| Invoices | Not included | Included |
| Card payments | Not included | Included |
| SMS reminders | Not included | Included |
| Chatbot with FAQ | Not included | Included |
| Table bookings | Not included | Included |
| Events with seats | Not included | Included |
| Jobs and change orders | Not included | Included |
| Bookable team and per-person calendars | Not included | Included |
| Packages & gift cards | Not included | Included |
| Client memberships | Not included | Included |
| Waitlist | Not included | Included |
| Website included · 44 designs to choose from. | Not included | Included |
| Brand kit | Not included | Included |
| Online shop | Not included | Included |
| API & widgets | Included | Included |
| Webhooks | Not included | Included |
| Site traffic statistics | Not included | Included |
| Multiple locations | Not included | Included |
| AI note drafting | Not included | Included |
| Client app | Not included | Included |
| Text reminders | Essential does not include text messages. Complete includes 1000 text messages per business each calendar month. There is also a daily sending limit of 50 per business. At either limit, further texts are not sent; there are no automatic overage charges. Check your usage in Settings → SMS, and contact us before you reach the limit if you need more. | |
- 7-day free trial of Complete, no card needed
- Prices are in Canadian dollars. No sales tax is charged.
- No commission DeMark never takes a cut of a booking or an invoice. Card payments go straight to your own Stripe account.
- Cancel any month Your membership renews automatically for the billing period you choose. Cancel in Settings → Membership before your next renewal. There is no notice period or cancellation fee; access continues until the end of the trial or paid period.
- One-click export Your content and business data remain yours. Export your client records, bookings and invoices from Settings → Your data. A DeMark membership gives you access to the service; custom website projects have their own delivery and ownership terms.
- Data in Canada Your business data is hosted and backed up in Canada, and never sold or shared. Where your data lives
- Works with your existing site: WordPress, Wix, Squarespace, Shopify or your own code
No-shows
What an empty slot costs you.
Put in your own three numbers. Nothing is sent anywhere: this runs in your browser.
The numbers you start with are an example, not a claim about your business.
- Lost to no-shows per year
- Back with reminders (34% fewer no-shows)
- Essential, paid yearly
- $490
- Complete, paid yearly
- $990
Without JavaScript the figures stay at the example above.
Source The 34% is the average drop in no-shows with appointment reminders across a review of 29 studies. It is the finding of that review, not a promise from DeMark.
Projects
Websites and marketing, priced per project.
Starting prices in Canadian dollars. Each project gets a fixed written quote before any work begins, with or without the membership.
Complete includes a website you build and edit yourself: choose one of the 44 designs, add your text and photos, and publish it on DeMark. Want us to design a site around your business? Custom website projects start at $900 and are quoted separately. You can connect your own domain. You buy the domain from the registrar of your choice; its cost is not part of the plan price.
01
Web design
Design, build and launch. Content and photos supplied by you or quoted separately.
| Service | Price |
|---|---|
| Landing page (1 page)Design, copy layout, contact form, mobile-ready | from$900per project |
| Small business website (up to 5 pages)Custom design, CMS, contact forms, basic SEO | from$2,500per project |
| Business website (6-12 pages, CMS)Custom design, blog, integrations, on-page SEO | from$4,500per project |
| E-commerce store (up to 50 products)Shopify or WooCommerce, payments, shipping, product setup | from$5,000per project |
| Website redesignDepends on size; keeps existing content | from$2,000per project |
| Additional page | from$200per page |
| Maintenance & hostingUpdates, backups, security, small changes | from$75per month |
02
Programming
Custom work is scoped in a discovery session first. Hourly rate for small jobs.
| Service | Price |
|---|---|
| Custom web application (MVP)Scoped after discovery; quoted per feature set | from$8,000per project |
| API, integration or automationConnect tools, automate a workflow, build an endpoint | from$1,500per project |
| Development hourly rate | from$75per hour |
| Bug fixing / small changes2-hour minimum | from$75per hour |
03
Marketing
SEO, campaigns and social media, month to month; pause any month. Ad spend is always billed separately.
| Service | Price |
|---|---|
| SEO setup (technical + on-page)Site audit, technical fixes, on-page work, Google Business Profile | from$900per project |
| Google Business Profile setupListing, categories, photos, posts and review link | from$300per project |
| SEO monthlyContent, links, reporting | from$600per month |
| Social media management3 platforms, 12 posts/month, community replies | from$600per month |
| Google, Meta & Bing ads managementSetup, management and monthly report; ad spend not included | from$500per month |
| Blog post / articleSEO-optimised, 800-1200 words | from$150per piece |
| Email marketing setupPlatform, templates, first campaign | from$400per project |
Prices are in Canadian dollars. No sales tax is charged. 'From' means the final price depends on scope: you'll have it in writing before we start, and it won't change unless the scope does.
Custom projects are invoiced 50% when you accept the quote and 50% on delivery, unless your quote states otherwise. Project invoices are due within 15 days. This schedule applies to custom projects; membership and optional-service charges follow the payment summary you confirm.
Questions
About the price.
Is sales tax included?
Prices are in Canadian dollars. No sales tax is charged.
Where a sales tax applies, it is added on top of the price and shown as its own line on the receipt, never taken out of the plan. If you are registered you claim it back as usual.
What happens when the trial ends?
If you added a card, it is charged automatically for Complete once the 7 days end; cancel any time before then from Settings and pay nothing. With no card, the subscription simply ends and nothing is charged.
If the charge fails, you get 7 more days with a warning before booking and chat switch off. The panel stays open to look and to export, and your data is kept for 30 days after that. Deleting it is always a human decision.
Can I change plan later?
Yes, any month, up or down. The new price applies from your next renewal and nothing else moves: same data, same booking page, same history.
How do I cancel?
Your membership renews automatically for the billing period you choose. Cancel in Settings → Membership before your next renewal. There is no notice period or cancellation fee; access continues until the end of the trial or paid period.
Before leaving, download the records you need. When the paid period ends the account is suspended, not deleted: your data is kept for 30 days and export keeps working the whole time. Contact us if you need help moving your records.
What does paying yearly change?
You pay 10 months instead of 12. Nothing else changes, monthly stays available, and there is no lock-in either way.
How much do text reminders cost?
Essential does not include text messages. Complete includes 1000 text messages per business each calendar month. There is also a daily sending limit of 50 per business. At either limit, further texts are not sent; there are no automatic overage charges. Check your usage in Settings → SMS, and contact us before you reach the limit if you need more.
Not sure which plan fits?
Tell us how you book, bill and follow up today. Your advisor will tell you honestly which plan fits — including if the smaller one is all you need.